Can you guarantee Times of India coverage?+
Yes & no. We guarantee placement on Times of India's syndication network and approved verticals — that's contractual. We can't guarantee a specific desk's editorial decision because no honest agency can; that's the editor's call. What we will guarantee in writing is the number of placements, the tier of publications, and full distribution transparency.
How long before I see my first article go live?+
For Basic Pack: 72 hours from kickoff. For Founder PR: 7–10 days for the first Tier A placement (editorial review takes time). For Gold Bureau retainer: first article within the first 14 days, then a steady cadence of 2 articles per week.
What do I need to send before our first call?+
Nothing. The discovery call is for us to extract the angle, not for you to prepare a deck. If you have a website, that's enough. We'll ask you 8–10 questions on the call and build the brief from your answers.
Why is your pricing public?+
Because we operate on volume and consistency, not bespoke deals. Most PR agencies hide pricing because their margins depend on segmenting clients — your friend pays ₹1L, you pay ₹3L, neither of you knows. We'd rather lose deals to budget than to mistrust.
Project pricing vs retainer — which one fits me?+
Project pricing (Basic / Founder PR) makes sense if you have a specific moment — a launch, a fundraise, a hiring push. Retainer (Gold Bureau) makes sense once your visibility goal is "always-on" — a sustained presence in your category. Most founders start with a project and convert to retainer by month 3.
What if my industry is regulated — pharma, finance, crypto?+
Speak to us first. We've worked with fintech, healthcare, education and creator-economy brands. There are publications and angles we won't touch (anything that violates SEBI / Ad Council / Press Council guidelines), and we'll tell you on the call before any contract.
How do I know your report numbers aren't inflated?+
Every claim in our distribution PDF is a live, indexed URL — click and verify. Reach metrics come from publicly verifiable third-party data (SimilarWeb, Comscore, ANI's audited circulation). We'd rather show a smaller, real number than a bigger fake one.
I'm not in NCR. Can you still work with me?+
Yes. The press desk runs entirely remote — we have clients in Mumbai, Bangalore, Pune, Hyderabad, Dubai. The podcast studio is in Noida — if you want to record an episode, you fly in for a day. Travel days for our crew (if we shoot on location) are billed at actuals.
Can I get an English + Hindi article from the same brief?+
Yes — we write Hindi natively, not via Google Translate. Native Hindi pieces land in Dainik Bhaskar, Amar Ujala, Punjab Kesari, Navbharat Times. Founder PR pack includes 1 Hindi piece. Gold Bureau includes 4 per month.
How does podcast guesting actually work?+
We maintain relationships with hosts of 60+ Indian business and creator podcasts. We pitch you with a clear angle, the host accepts, you record at their studio (or remotely). We then repurpose the long episode into 20+ short clips you can post on your own channels for months.
What's your refund / cancellation policy?+
Project work: 50% upfront on signing, 50% on delivery — if we miss our deliverables, we extend the timeline at no extra cost or refund the unused portion. Retainer: 100% advance by 1st of month, no mid-month cancellation. Cancel mid-month, you forfeit that month. We'll tell you in plain English if we don't think we're a fit before you sign.
Will I be working with the founder or with juniors?+
For Basic Pack: a senior coordinator runs your campaign. For Founder PR & Gold Bureau: Tanuj personally runs the editorial direction and reviews every pitch. The execution team supports — but the strategic call sits with the founder, every time.
